Loblaw Agency, Art Direction: President's Choice, PC Black Label,
PC Organics, PC Optimum, PC Financial, PC Insider's Report, no name
Art Direction for Loblaws Inc's in-house advertising agency.
Projects include multiple national brand campaigns and introducing new products to market.
Campaign media strategies include in-store signage, online video, web display banners, paid and organic social media.
Concept generation via client-facing visual deck proposals and presentations.
PC Black Label Frozen Pizza: New product national launch
President's Choice® Coffee: New product national launch
no name® brand identity awareness campaign
PC Organics® Baby Food campaign
