Loblaw Agency, Art Direction: President's Choice, PC Black Label,
PC Organics, PC Optimum, PC Financial, PC Insider's Report, no name

Art Direction for Loblaws Inc's in-house advertising agency. 
Projects include multiple national brand campaigns and introducing new products to market.
Campaign media strategies include in-store signage, 
online video, web display banners, paid and organic social media.
Concept generation via client-facing visual deck proposals and presentations.

PC Black Label Frozen Pizza: New product national launch

President's Choice® Coffee: New product national launch

no name® brand identity awareness campaign

PC Organics® Baby Food campaign

PC Summer Insiders Report 2022: Instagram

PC Optimum Holiday Insiders Report: Instagram

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